By Richard Jackson Harris
With this fourth variation of A Cognitive Psychology of Mass conversation, writer Richard Jackson Harris maintains his exam of the way our reviews with media impact the best way we gather wisdom concerning the global, and the way this data creates
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Extra resources for A Cognitive Psychology of Mass Communication
Wilson & Wilson, 1998), mostly devoted to special interests. Magazines combine the newspaper’s permanence and opportunity for greater in-depth coverage with television’s photographic appeal. Reading magazines is primarily an adult activity, but there are children’s magazines such as Boys Life and National Geographic Kids that are useful in developing children’s reading and print media habits. For girls, certain magazines such as Seventeen and, later, Glamour, Vogue, and Cosmopolitan are an important part of the female adolescent experience and are probably major contributors to the socialization of girls as women in Western society (see chapter 3).
It is easy to bemoan the lack of positive values on TV; it is more difficult to identify exactly what values television does communicate. Our relationship with the media is so profound precisely because it meets some of our deepest Research and Theory in Mass Communication 20 psychological needs and contributes to our ongoing psychological development in numerous ways. In terms of the sheer amount of social science research on media, there is far more study of television than of radio, print, or computer-mediated media.
For 23 A Cognitive Psychology of Mass Communication example, a violent TV program probably will not incite all of its viewers to go out and commit mayhem, but it may reinforce the already existing violent tendencies of a small sample of the viewers and slightly dull the sensitivities of many others. Certain positive or negative aspects of television may affect exceptional children more than normal children (Sprafkin, Gadow, & Abelman, 1992). A major effort of this type of research has been to discover other interactive variables that mediate or moderate the effects.
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